Art Direction, Motion Graphics, & Design: Kandace Selnick
Creative Director: Jane Frey
Creative Director: Jane Frey
Animated Brand & Identity Guide
With the redesign of the USC Brand & Identity website, the Brand Creative team needed an engaging visual to introduce the identity elements and various primary marks and logos in a modern and minimal way.
By researching the original concept for the identity system (originally designed by Saul Bass and refreshed by Pentagram), I created a motion graphics video showcasing the identity elements, starting with the Southern California representation of the sun shining over the waves of the Pacific Ocean and showcasing USC's strength and leadership through their academic symbols.
The animated brand and identity guide introduces you to the university's marks (seal, shield, monogram and wordmark) and primary and academic logotypes. The brand colors are highlighted throughout the video in an organic way, while showcasing the typefaces with a dynamic flash of the font system.
