Experiential print piece for the University of La Verne (ULV), targeting sophomore, junior, and senior high school students, driving them to sign up for a campus tour. Through mixing print with Augmented Reality (AR), we created an interactive piece to immerse viewers in the life of a ULV student. We focused on key aspects of college life - food, school clubs, sports, dorm life, and music around the area. When scanning each page with an AR app, viewers got to see current ULV students share their favorite things to do, tips, and be part of the La Verne experience - even watching a 360-video of students playing Just Dance (wii) at the dorms!

Creative Direction: Maureen Panos
Design: Kandace Selnick*
*yes, those are my concert tickets =]

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