Creative Direction/Design: Maureen Panos
Design/Typography/Motion Graphics/Front-end web design: Kandace Selnick
Design/Typography/Motion Graphics/Front-end web design: Kandace Selnick
In collaboration with the University of La Verne's Creative Director, public relations, and digital team, we redesigned the university's alumni magazine, which had not been revamped in a decade. The goal of the redesign was to raise enrollment and funds, attract prestige, and to enhance the university's reputation as a whole by giving it a fresh look, engage a circulation of 75,000+ alumni worldwide and a growing younger audience.
The university's Creative Director (Maureen Panos) and I worked together to develop the magazines grid, information system, layout, color palette, typography, and photography choices, as well as designed articles with dynamic imagery and bold spreads.
After analyzing case studies and focus groups, we produced an easy to read magazine with captivating imagery, design, and stories featuring alumni, students, and a diverse community in a large, oversized format. Through mixing high quality photography with analog and digital design techniques, the overall tone expresses the University's homegrown voice, while retaining a prestigious level.
Fall 2019
Spring 2019
Fall 2018
Spring 2018
Fall 2017
Spring 2017 & Fall 2016
