In collaboration with the University of La Verne's creative team, we redesigned the university's alumni magazine, which had not been revamped in a decade. The goal of the redesign was to raise enrollment and funds, attract prestige, and to enhance the university's reputation as a whole by giving it a fresh look, engage a circulation of 75,000+ alumni worldwide and a growing younger audience.
The university's Creative Director (Maureen Panos) and I worked together to develop the magazines grid, information system, layout, color palette, typography, and photography choices, as well as designed articles with dynamic imagery and bold spreads. After analyzing case studies and focus groups, we produced an easy to read magazine with captivating imagery, design, and stories featuring alumni, students, and a diverse community in a large, oversized format. By mixing high quality photography with analog and digital design techniques, the overall tone expresses the University's homegrown voice, while retaining a prestigious level.
Read more in my interview with TypeEd, "Redesigning VOICE: Kandace Selnick".

Creative Direction/Design: Maureen Panos
Design/Typography/Motion Graphics: Kandace Selnick
Creative Direction: Maureen Panos, Design: Kandace Selnick

Motion Graphics: Kandace Selnick

Motion Graphics: Kandace Selnick

Creative Direction/Design: Maureen Panos, "Hard Drive" & "Rags to Robes" Design: Kandace Senick, Design & Layout: Rachel Simanjuntak, Collaboration

Creative Direction: Maureen Panos, Design: Kandace Selnick

Creative Direction: Maureen Panos, Motion Graphics: Kandace Selnick

Creative Direction: Maureen Panos, Design: Kandace Selnick

Creative Direction: Maureen Panos, Motion Graphics: Kandace Selnick

Creative Direction/Design: Maureen Panos, Motion Graphics: Kandace Selnick

Creative Direction/Design: Maureen Panos, "Heavy Metal" & "Great Debate" Design: Kandace Senick, Layout: Rachel Simanjuntak, Collaboration

Creative Direction: Maureen Panos, Design: Kandace Selnick

Creative Direction: Maureen Panos, Design: Kandace Selnick

Creative Direction/Design: Maureen Panos, "Repeating History", "A River Runs Through", "History of the Arts", & A Gift to Education" Design: Kandace Selnick, Layout: Rachel Simanjuntak, Collaboration

Creative Direction: Maureen Panos, Design: Kandace Selnick

Creative Direction: Maureen Panos, Design: Kandace Selnick

Creative Direction: Maureen Panos, Design: Kandace Selnick

Creative Direction/Design: Maureen Panos, "Brain Matters" Design: Kandace Selnick, Layout: Kandace Selnick, Collaboration

Creative Direction: Maureen Panos, Design: Kandace Selnick

Creative Direction: Maureen Panos, Design: Kandace Selnick

Creative Direction: Maureen Panos, Design: Kandace Selnick

Creative Direction: Maureen Panos, Design: Kandace Selnick

Art Direction: Maureen Panos, "High Pitched" Design: Kandace Selnick, Layout: Kandace Selnick, Collaboration

Creative Direction: Maureen Panos, Design: Kandace Selnick

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