In collaboration with the University of La Verne's creative team, we redesigned the university's alumni magazine, which had not been revamped in a decade. The goal of the redesign was to raise enrollment and funds, attract prestige, and to enhance the university's reputation as a whole by giving it a fresh look, engage a circulation of 75,000+ alumni worldwide and a growing younger audience.
The university's Creative Director and I worked together to develop the magazines grid, information system, layout, color palette, typography, and photography choices, as well as designed articles with dynamic imagery and bold spreads. After analyzing case studies and focus groups, we produced an easy to read magazine with captivating imagery, design, and stories featuring alumni, students, and a diverse community in a large, oversized format. By mixing high quality photography with analog and digital design techniques, the overall tone expresses the University's homegrown voice, while retaining a prestigious level.
Read more in my interview with TypeEd, "Redesigning VOICE: Kandace Selnick".