Art Direction & Design:  Kandace "K" Selnick
Videography: Mike Fink
Mentor: Stella Hernandez-Salazar
Flagship store to shop, let loose, and connect with your inner tomboy - empowering you to break down barriers and rock that power suit.
Programs
When you enter the store, the Wildfang associate, aka your new best friend, invites you to participate in three activities. (Wildfang photography supplied)
Scream, Group Therapy Activity
Release your inner power and let yourself be heard and shared with others. A controlled light activates, directing you on the level of intensity and length of your scream, creating a song of yells with you and others.
SMASH, BOXING WORKSHOP
A video screen prompts and guides you through 5-minute smashing routines to help get your angst out from your daily grind.
SHATTER, PLATE THROWING ACTIVITY
Once you purchase an item, a Wildfang associate hands you a plate and marker to write what you want to shatter — whether that be gender roles, the patriarchy, or feelings you need to destroy. 
THE DRESSING SPACE FEATURES A UNIQUE EXPERIENCE
Dressing rooms are made of 1-way mirrors — visitors on the outside will see their reflection and be checking themselves out, not realizing someone in there is getting dressed and looking out. From inside the dressing room, you see everything and everyone around you, creating a sense of getting dressed in public. You can see people around you, but they can't see you. The goal here — be brave without anyone knowing. 
Centered between dressing rooms is a large screen using Augmented Reality in which scans you in your Wildfang attire and puts you in a scenario or background of your choice — whether that be at a rock show, giving a TED Talk, or in a world of color — empowering you for the night or your next meeting. 
Materials
PROMOTIONAL GIFT
Become part of the pack with a one-of-a-kind, branded leather band with your own personal customer number, reminding you of the family that always has your back.
Brand Book

Cover and selected spreads (below) (photography supplied)

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