Various Clients
Website Graphics
Art Direction, Design, & Motion Graphics: Kandace Selnick
Galactic Federation of Light
With the launch of the brand and website, Galactic Federation of Light (GFL) apparel brand sought an entrancing introduction on the landing page — a representation of the brand that would pique curiosity and inspire further exploration. Drawing inspiration from the GFL DNA and brand emblem, as well as themes of the future, the celestial, illumination, and spirituality, I crafted a motion graphics sequence that unfolds the emergence of a lightworker — our authentic selves.
The animation begins with a radiant beam of light, gradually revealing a figure brought to life by stardust and luminescence. Soon after, an electrifying star materializes, giving form to the embodiment of a Light Worker.
In the final sequence, a supernova erupts at the heart of the Light Worker, propelling them on a journey to the galaxy of the Galactic Federation of Light.
"Galactic Federation of Light Clothing (GFL) is an apparel brand based in Los Angeles, CA. We invite you to take part in our mission of extending knowledge, truth and positivity to all beings. Join us in becoming forces of light to those around us and raising our consciousness in unison." - GFL
Caviar Kaspia
Marking the inauguration of Caviar Kaspia's North American restaurant in Los Angeles and the unveiling of its revamped website, the brand sought a visual element that would encapsulate the sophisticated and exclusive nightlife of the Culture of Caviar. Renowned for hosting prestigious dinners and events, welcoming the most glamorous celebrities and greatest stars of the time.
The banner is set in a contrasting minimal and elegant website, evoking the "behind closed doors" experience. This collage and design style channels the extravagant and lavish experiences that epitomize the "Art of Caviar," paying homage to its luxurious delicacies, its unmatched ambiance, and celebratory spirit.
"Kaspia has captured the romance and glamour of Caviar while combining it with the highest level of demand and quality, in order to offer moments of exception. A unique universe that can be found in the Restaurant and its Private Rooms." - Caviar Kaspia
USC Human Resources, Equity, & Compliance Sites
Creative Director: Candice Lawson
Art Direction & Design: Kandace Selnick
University of Southern California (USC) wanted to modernize and redesign the USC HR, USC Manager Gateway, and USC Human Resources, Equity, & Compliance (HREC) intranets and websites. Although they live independently, the objective was to establish a visual connection in brand and site architecture, harmonizing the sites and intranets while ensuring a unique initial experience for users.
I designed a uniform design direction and system of elements, creating a more engaging and captivating experience for the user to learn more.
The banner layouts had to allow for live, coded type while maintaining ample whitespace, ensuring adaptability across diverse screen sizes.
