Select Clients

Logo Identity

Identity & Animation: Kandace Selnick


Wetlands

Client: Wetlands

Gold Award Winner for Graphis Design Annual

Emerging from the depths of the wetlands comes dirty surf melodies and electronic beats.

Inspired by the contrast between Southern California’s bright beaches and its gritty wetlands, the Wetlands logo blends clean, modern typography with organic distortion.

A mixture of analog & digital materials were used to create natural wave and drip effects, symbolizing watersheds and swamps. Layered textures, deconstructed imagery, and high-contrast colors add to the punk-collage aesthetic, capturing the raw, surf-grunge, and DIY spirit that defines Wetlands.


Landwirth Legacy Productions

Client: Max Landwirth

Graphis Logo Design Award Winner

Landwirth Legacy Productions (LLP) is an entertainment company that focuses on films, music videos, and digital content to inspire change.

LLP creates entertainment that educates and empowers by addressing social issues with compassion and mindfulness. Rooted in the symbolism of light as a force of love and unity, the logo features a prism formed from LLP’s initials. This design reflects the brand’s mission to capture and transform light, representing the power of individual change in driving lasting social impact.


Troop @ Sephora Collection

Client: Sephora Collection

Troop@SC is Sephora Collection’s exclusive group of content creators, makeup artists, skincare specialists and Sephora enthusiasts - a curated team of some of the most talented creatives who are leaders in the beauty industry

Troop@SC needed a refreshed logo to embody a bold, inclusive, and modern identity while staying aligned with the master Sephora Collection brand. The new design balances sophistication with approachability, ensuring versatility across digital and print applications. A custom handwritten type treatment was chosen to enhance authenticity and uniqueness, reinforcing the team’s creative and diverse spirit.


Pederick Lab

Client: Dan Pederick

Pederick Lab specializes in the research of how cell molecules direct the assembly of complex neural circuits.

The logo visually represents this research, inspired by the lab’s discovery of neurons that shape brain connections. Designed with a minimal, modern, and sophisticated approach, it reflects the intricate yet structured nature of neural circuit organization.

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