Galactic Federation of Light
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Art Direction, Design, & Motion Graphics: Kandace Selnick
With the launch of the brand and website, Galactic Federation of Light (GFL) apparel brand sought an entrancing introduction on the landing page — a representation of the brand that would pique curiosity and inspire further exploration.
"Galactic Federation of Light Clothing (GFL) is an apparel brand based in Los Angeles, CA. We invite you to take part in our mission of extending knowledge, truth and positivity to all beings. Join us in becoming forces of light to those around us and raising our consciousness in unison." - GFL
Drawing inspiration from the GFL DNA and brand emblem, as well as themes of the future, the celestial, illumination, and spirituality, I crafted a motion graphics sequence that unfolds the emergence of a lightworker — our authentic selves.
The animation begins with a radiant beam of light, gradually revealing a figure brought to life by stardust and luminescence. Soon after, an electrifying star materializes, giving form to the embodiment of a Light Worker.
In the final sequence, a supernova erupts at the heart of the Light Worker, propelling them on a journey to the galaxy of the Galactic Federation of Light.