USC HREC Strategic Communications
2024 Annual Report:
Fueling USC’s Future
Art Direction, Motion Graphics, Design: Kandace Selnick
Creative Director: Candice Lawson
Supporting our Trojan community to fuel USC’s future
The HREC Annual Report provides a fiscal year overview of the achievements and progress made by HR, Equity, and Compliance (HREC), highlighting the division's efforts to support and strengthen the USC community.
Building on the university’s brand, heritage, and moonshot goals, along with insights from the division’s SVP, the report’s concept centered around the theme "Fueling USC's Future." The design, featuring bold abstract colors and imagery, symbolizes energy, passion, and forward momentum.
Collaborating closely with the HREC’s Creative Director and Senior Director, I designed the report’s grid system, information structure, layout, color palette, typography, and imagery. The final design elevated the content through dynamic visuals and compelling spreads. (selected spreads below)
