Website Banner
Galactic Federation of Light
Art Direction, Design, & Motion Graphics: Kandace Selnick
As part of the brand and website launch, Galactic Federation of Light (GFL) apparel sought a bold, dynamic banner to make a strong first impression on the landing page.
The goal: to create an immersive brand animation that embodies GFL’s identity and draws visitors into its cosmic narrative.
"Galactic Federation of Light Clothing (GFL) is an apparel brand based in Los Angeles, CA. We invite you to take part in our mission of extending knowledge, truth and positivity to all beings. Join us in becoming forces of light to those around us and raising our consciousness in unison." - GFL
Drawing inspiration from the GFL DNA and brand emblem, as well as themes of the future, the celestial, illumination, and spirituality, I crafted a motion graphics sequence that unfolds the emergence of a lightworker — our authentic selves.
The animation begins with a radiant beam of light, gradually revealing a figure brought to life by stardust and luminescence. Soon after, an electrifying star materializes, giving form to the embodiment of a Light Worker.
In the final sequence, a supernova erupts at the heart of the Light Worker, propelling them on a journey to the galaxy of the Galactic Federation of Light.