University of La Verne (ULV) Voice Magazine
Feature Spreads & Motion Graphics
Design, Typography, & Motion Graphics: Kandace Selnick
Creative Director: Maureen Panos
Feature Photography: Jeanine Hill, William Vasta, Aaron Okayama
20+ Design Award Winner
Graphis, SPD, CASE, UCDA, GDUSA, EAA, MarCom
In collaboration with the University of La Verne's Creative Director, public relations, and digital team, we embarked on a comprehensive redesign of the university's alumni magazine, which had not been revamped for a decade.
The primary objective of this redesign was to achieve multiple goals: boost enrollment and fundraising efforts, elevate the university's standing, and enhance its overall reputation. This was to be achieved by infusing the magazine with a modern look that would resonate with a readership of over 75,000+ alumni worldwide, as well as an emerging younger audience.
Working closely with the university's Creative Director, my role encompassed refining the magazine's grid, information structure, layout, color scheme, typography, and image selection. Collaboratively, we designed articles enriched with vibrant visuals and impactful spreads.
Through a blend of case study analysis and input from focus groups, we produced an easy-to-read magazine with captivating imagery, design, and compelling narratives that highlight the achievements of alumni, students, and the diverse university community. Presented in an oversized format, the magazine captures attention through a fusion of photography and a mix of analog and digital design techniques. This design approach exudes the University's distinctive homegrown voice while maintaining an air of prestige and quality.
AWARDS
SPD 55, "Living the Flip", ULV Voice Magazine 2019
SPD 52, ULV Voice Magazine 2016
Graphis Design Annual, ULV Voice Magazine 2018
Graphis Design Annual, ULV Voice Magazine 2017
Graphis Design Annual, ULV Voice Magazine 2016
Graphis Design Annual, ULV Voice Magazine 2015
UCDA, "Living the Flip", ULV Voice Magazine 2019
UCDA, "Ripe for Change", ULV Voice Magazine 2018
UCDA, University of La Verne Voice Magazine 2018
UCDA, ULV Voice Magazine 2017
UCDA, ULV Voice Magazine 2016
UCDA, ULV Voice Magazine 2014 (Best Redesign)
CASE Circle of Excellence, ULV Voice Magazine 2018
CASE District VII, ULV Voice Magazine 2016
CASE District VII, ULV Voice Magazine 2015
CASE District VII, ULV Voice Magazine 2014
GDUSA, ULV Voice Magazine 2018
GDUSA, ULV Voice Magazine 2017
GDUSA, ULV Voice Magazine 2016
Educational Advertising Awards, ULV Voice Magazine 2014
MarCom, ULV Voice Magazine 2014 & 2015
SPRING 2019
Previous Issues
Spring 2016
Fall 2015
Spring 2015
Winter 2015
Fall 2014 (first edition of magazine redesign)